For many online businesses, the key ambition is to reach top positions and this is important when we want to outrank the competition. However, SEO could have specific stigma. There are some cynical views associated with SEO, especially because some methods have tainted the search engine ranking. Charlatans have also infiltrated the SEO industry and black hat methods are often seen as some kinds of evil voodoo practices. There are plenty of advices on proper uses of best practices, but not everyone has the same kind of inclination. SEO professionals will need to follow rules that regulate the whole industry.
We should choose experts that can provide us with useful insights on how to interpret these riles. As a practice, SEO shouldn’t be criticized, because it is vital for our online presence. If we are able to adhere to specific principles, it should be easy to achieve good ranking positions with Google. If we want to have good position with Google, it would be important to properly embrace SEO guidelines. However, there’s actually a few good ways to get good ranks in Google with less reliance on intensive off-site SEO methods. Many people could still be cynical, but here are a few facts that may convince them.
High quality content
It is arguably the most important component of on-site SEO and integral to the performance of our website. If we write great content, it will contribute to the overall strength of our website. Writing excellent content is a way to ensure that we could deliver good SEO performance. It is a strong SEO element that we can’t have without.
Indirect link building
Instead of aggressively creating links in blog comments, forums and other areas; we may rely on indirect link building. We don’t need to create those links, but we may encourage others to create links for us. The variety, relevance, volume and quality of our link profile determine whether Google will trust our website or not. Although we could reduce regular off-site link building efforts, it is still important to make sure that we get proper inbound links. If Google can’t ascertain our authority, human visitors and search engine bots will have less access to our website, which doesn’t bode well.
Meta tags, website speed and internal links
Page load time has been made a ranking factor, after the Caffeine update. It means that we need to improve our page load time, if we want to achieve good ranking in search engine. It’s all about ensuring visitor satisfaction and we shouldn’t give visitors a reason a leave. Whether it’s content or page load, we need to make sure that these factors could allow us to get improved SEO performance. Meta tags are still important to confirm the primary keywords and niche of our website, but we shouldn’t add too many keywords in them. Internal linking is essential to ensure that all pages are properly indexed. It means that it should take less than four clicks to reach all pages in our website.