Those who know The Estee Lauder Company have heard the name of William Lauder. He is the grandson of the famous American entrepreneur Mrs Estee Lauder – the founder of The Estee Lauder Company. Like his grandmother, William Lauder has been a great success story ever since he has stepped into the beauty and cosmetic industry since 1986. Under his strategic leadership abilities, the Company has gathered wide international presence and managed to become a strong name to reckon with not only in America but across the world.
The William Lauder affair with the Company is one of the most golden periods of its life line. When William took over the reins as President of Clinique from 1998 to 2004, the Company saw immense success in their product branding. The Dramatically Different Moisturizing Skin Lotion was one product that bagged the best selling prestigious beauty product in the USA. This was indeed a major milestone for the Company. It was after a few years that Clinique decided to launch its first anti-aging serum. This too went on to gain national and international success – another William Lauder achievement.
The success story of William Lauder did not stop here. He was a hardworking individual passionately driven towards the service of his Company. The William Lauder affair with nine specialty brands of the Company also rose into prominence. These brands became the first choice for people not only in the USA but also across the world. William Lauder started to oversee the online operations of the Company and he kept his customers engaged. He managed to attract new customers in the process and the brand presence of the Estee Lauder Company increased multi-fold.
The international success of The Estee Lauder Company would have been incomplete without William Lauder. Like his grandmother he had commendable business acumen and this made him very popular not only in the USA but across the world. William Lauder is a motivational inspiration to the Company and without his dominating presence the Estee Lauder would not have grown as fast as it has under him! The William Lauder affair with the Company also saw the entry of the store within a store concept. This was a novel idea and the first of its kind in any beauty Company both in the USA and abroad. The concept became very popular and again William Lauder added another feather to his cap!