Many companies hold fundraising or sponsored events to help local charities or organisations. Whether it is a much-needed shelter threatened with closure because of a lack of funds or a national organisation that helps people you know, there are many good causes in need of extra cash.
Getting employees involved in fundraising is a great way to build team spirit and allow the workforce to think creatively as they dream up different stunts whilst injecting a bit of fun into the working day.
One way to encourage teamwork is by holding a brainstorming meeting for people to come up with ideas about which charity or group to support and what event to organise. Different people could be assigned roles such as publicity manager, photographer, event organiser, designer for the posters and entry forms, social media manager, and book-keeper in order to help everyone feel involved.
Employee fundraising in the UK ranges from simple but effective ideas such as a charity fun day to wacky themes such as guessing the right square where the cow will leave a cow pat in the field to marathon efforts such as the annual 42-mile Keswick-to-Barrow walk.
You may fancy parachute jumping or a fancy dress bungee jump, but you will need to do something different to get people interested enough to pull out their wallets and hand over some cash.
Cooking up a Successful Event
You could host a Zombie night, where participants need to keep one step ahead of the living dead to survive. This is really exciting, photogenic and amazing fun. Cookery programmes are really popular, so you could always host your own version of Ready, Steady, Cook or MasterChef. If you have a local celebrity chef or well-known personality in the food world, perhaps you could persuade them to take part or to judge it.
Other food-related fundraisers could be to host a Mad Hatter’s Tea Party, a picnic in the park, an elegant afternoon tea party in a local stately home or the park, or a competition involving a popular local ingredient such as Morecambe Bay potted shrimps, Whitby kippers, Wensleydale cheese, Cornish clotted cream, or Scottish salmon.
Song Contests and Sports Events will net More Cash
Singing and talent shows are also great ways to get the community involved, and you may discover an amazing new singer or magician has been living among you. You could also do wacky fancy dress races encouraging people to dress up as their favourite singer, actor or sports hero.
If sports are your thing, you could organise a five-a-side fancy dress football competition, footgolf, walking football, bowling, bicycle polo or mini Olympic Games, for example. It needs to be something that will attract many participants so that people of all ages and abilities can get involved.
Don’t forget to drum up extra publicity by shouting out about your employee fundraising in the UK event on social media, and contact the local press for publicity. If you can supply photos, the newspapers should be happy to give you coverage.
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