While there are many ways to enhance the effectiveness of a business’ positive reputation, there may come a time when the same business has to face criticism or negative publicity. A negative feedback may further be harmful to your overall reputation if it isn’t handled well. It can either come from negative press reviews, false complaints by your competitors or by unsatisfied customers.
Negative publicity may result in loss of potential customers as well as revenue. Your reaction to it will either damage your reputation further or may protect it. Sometimes, the way in which you react to criticism can even turn that negative reviewer a fan of your business! For people who want to know how to remove a review from Google and protect their business ahead, the following sections are just for them.
Here comes the role of online reputation management, which is very crucial for almost all the business these days. The actual process that deals with online negative publicity is termed as online reputation management.
It is in fact a long term process that involves several automated and manual techniques for the removal or to distract the negative feedback from some of the prominent search engines. Read on and know how it can help you to deal with criticism and protect your business too from undesirable consequences.
Discovering the issue and planning strategy for it
The first step here includes finding all instances of negative complaint and feedback that are appearing on major search engines. After that, the main cause behind them is identified.
In such situation, being calm and preventing from instant reaction is very important for your business. Quick reaction without thinking properly may ultimately make the entire situation even worse. Be honest with yourself and evaluate whether the negative comment is true or not.
Once the details along with the sources of negative comments are finalized, the next logical step is to plan a strategy for dealing with the problem. It may include research of the competitors in business area, examining the needs of potential customers, etc. All this information is very essential so make sure that it is accurate and addresses all the important aspects of the campaign.
Using the criticism to your advantage!
There are some awesome ways in which you can turn those negative reviews into positive ones. Negative publicity can offer you a platform to address an issue and can make you even better at what you actually do.
Moreover, you should also be well aware that not all negative comments deserve your response. You can decide which review needs to be ignored and which ones to respond. If you think that the overall impact of the negative comment is minimal, you shouldn’t fuel fire by pleading when it isn’t required at all.
You can even respond by publishing acknowledgement letter or posting public comment on your blog or website that addresses that situation and offers your own perspective just make sure to do it professionally without any kind of personal attack.
No matter what method you choose to handle negative publicity, make sure to be your best while responding. Don’t let yourself be pulled off-track by negativity of other people, but jump ahead once again removing all those obstacles!