If you have a lot of information about your product that you need to fit into a small amount of space, then multi-layer labels could be the answer you have been looking for. These labels are also known as peel and reveal labels, and they allow customers to access additional information by peeling the top layer back to reveal this information underneath. It is also possible to print on the reverse of the top layer, which will give you extra space to work with.
Whatever type of product your business makes, the chances are that you will be able to use multi-layer labels help improve the customer buying experience. When we shop, we often want to learn more about the products we are looking at. By providing more information on a product, without distracting from the design of the packaging, you can increase the chances that a customer will buy your product. Multi-layer labels are a simple but very effective solution.
Keeping Customers Informed Gains Trust
Having this sort of information available can help your customers make a more informed decision about the products that they are buying, and they will look more positively on your business for making this information available.
Many people will want to know about the side effects of any pharmaceutical products that they buy, for example, and before they buy a food product they will want to check the ingredients and find out the nutritional information.
Multi Language Instructions
There are many different types of information that can be conveyed through the use of multi-layer labels. One popular use is to provide multi language information or instructions for customers. This is especially important for products that are sold in multicultural societies where may people are not fluent in the local language.
Cross-Promotion And Brand Loyalty Made Easy
As well as being useful for providing additional information about a product, multi-layer labels also have a role to play in promoting other products in your range. You may be able to suggest other products that would complement the one that the customer has just purchased.
They are also an ideal location to place money-off vouchers that the customer can use in the future. This can help encourage customer loyalty, as can providing your customers with collectible tokens that can be redeemed for a free gift. Your business needs to put as much effort into retaining existing customers as it does attracting new ones, and multi-layer labels can help you with both of these.
We use state of the art label presses to print your multi-layer labels, so you can be sure your labels will be of the highest quality. We also guarantee compliance with the requirements of 9001:2000 and BRC/IoP.
Multi-layer labels are a great way to ensure that you have all of the information regarding your product that is required by law available to the customer. Not only this, they can also be used to advertise other products in your range, and to encourage customer loyalty which will increase your customer retention.
Tammy Wiltshire works for the leading UK label manufacturer, Labelnet. Based in Ongar, Essex, Labelnet design and manufacture high quality branded labels, stickers and packaging.
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