Every day, I am constantly reminded of why social media will be the future of marketing. When we turn to our teens, who are tomorrow’s core consumers, they are seen by us only accelerating in key areas that energy sociable advertising. Teens today are strong about sharing and collaborating — the principles of social media’s foundation.
Based on the Pew Internet and North American Life Research, 93% of teenagers make an online search, and more of these than ever before are dealing with it as a place for social conversation — a location where they can show creations, tell reviews, and connect to others.
Compelling also, data result from eMarketer with estimations of over 17.7 million young adults (12 to 17 yr olds) will be using sociable networking sites by 2011.
My eldest child is on the cusp to be a teenager, and I find her advertising options and socialization behaviors quite showing. She already spends a significant time frame online — I’d estimate four times just as much as she does with a normal medium like TV. She takes on Internet game titles wherein she IMs with friends, pieces training video on YouTube and participates in her school’s blog. She actually is a brutal multi-tasker and it is creative extremely. We often see her creating personal handmade cards and dealing with images as she actually is very content-driven, like almost all of her friends. We notice from other parents and kids that, as they mature through senior high school, almost everyone gets on Facebook plus some of a lot more creative kids gravitate to MySpace. It’s very common for kids to be friends with other kids in senior high school first on Facebook before speaking with them in institution. They reach see what music, literature, and Television shows they like and who they are friends with. If indeed they opt to then become friends with them (offline), they’ll discuss in college.
When I is at senior high school, it was by the end of the entire year that we received a yearbook and authorized everyone else’s. Now the yearbook is a full time income thing, and kids determine if indeed they will hint their “walls.” This social currency extends into college, family and career. These networks are being built early with teens.
Teens have a tendency to share everything. There’s a low degree of censorship, that is certainly why it is that a lot more real and, in the end, viral between their friends. Young adults are actually not taking into consideration the day when they’ll apply to colleges and how this article may appear with an entrance counselor. To them, it’s the here in support of now.
For many people, it appears to be a contest to see that can have 100, 250, 500 friends. But young adults don’t start to see the variety of friends as a badge of honor and tend to be more considering keeping their circles sealed and keeping the messaging very personal. They are employing sites like MySpace and Facebook as substitutes for email. A recently available Nielsen study certainly supports this; it cites social networking is currently popular than email.
Brand marketers need to notice that teens stand for tomorrow’s main consumers, and they’ll look and action completely different than today’s.
Marketers need to think long and hard about their media choices also to “skate where the puck is going, not where it’s been.” Considering the 12-18 demonstration, nearly all its customers’ time is not simply online, it is interpersonal. Marketers need to make certain the us dollars are regular not only with where their future individuals are spending their time but they are also participating them with the collaborative tools they use and support.
It’s important for brands to be named impressive market leaders and the mass media selections they make to attain their consumers will concrete perceptions of ground breaking command. By leveraging sociable media to attain these main constituents, they’ll utilize ardent, excited consumers permitting strong bonds to be built.
As we realize from tried-and-true marketing key points, a strong connection builds loyalty, commitment drives inclination and choice drives intake and mind share.
David is a passionate blogger who writes on various online topics like e-commerce, classified ads and online shopping. When he is not writing, he is found reading articles and blogs written by others.