If you are a business with space online, then you may have heard about white label marketing. White label is a concept that has been around for some years now, but many online entrepreneurs have yet to dip their toe in the water when it comes to using this form of web marketing and search engine optimisation.
In essence, white label marketing gives you the ability to increase the search engine results that your site can generate by using specifically developed content.
One of the most critical things you need to know about the Internet is that search engines use a complex set of algorithms to determine which sites rank higher in search results lists. For a business it can be costly, time-consuming, and almost impossible to keep track of how these algorithms work and then adapt your site content accordingly.
These days there are providers that specialise in developing content that allows a business to be positioned higher in search engine results rankings, without having to divert staffing resources from customer engagement and sales to web marketing.
Create Improved SEO Reach
White label SEO marketing is one of the methods that a business owner can use to create search engine optimised content in a fast and cost-effective manner. This generally comes in the form of pre-written content that you can purchase and on which you can place your own branding. Websites and e-Books are the most common form of white label products. Providers that offer white label services often have developed content packages to suit a range of businesses and industries and as part of a package arrangement that can provide clients with white label material and search engine optimisation support.
When these two marketing elements are combined online, they allow a business to make a powerful impact in terms of being able to attract a much larger audience. For example, a florist might run a local business in one area and have had a single website to promote that business over many years. By adding white label marketing to their online strategy, the florist is able to roll out multiple websites across a range of different locations, all of which promote their business. By tapping into the floral distribution network, the florist is able to attract new business and service a client base much larger than the one they had originally.
Increasing the Value of Your Online Presence
In addition, because the business now promotes multiple sites rather than just a single site, the florist is able to achieve increased keyword coverage and more targeted keyword results based on local terms. This has a cumulative effect, as no one site would have the capacity to achieve such reach. Because the sites are also hosted on a single platform rather than through separate web domains, they form a pyramid. This can increase the value of some of the individual links that are sought after in some locations and industries.