YouTube is the second largest search engine in the world after Google, who happens to own YouTube. This means that there are a lot of people searching for content in video form. Video is rapidly becoming the most sought after form of content. The fact that it is highly engaging and easy to interpret has helped to build the current momentum. With this in mind, it is easy to see how a number of different creative marketing methods can be used by wholesale insurance brokers to build an audience as well as educate insurance agents that sell their products.
Following are a few ideas that have proven highly successful in allowing wholesale brokers to use their YouTube channel to establish a platform that is immensely powerful in expanding their reach, as well as enhancing the level of understanding concerning the specific products they offer.
The Use of Webinars
Webinars are becoming extremely popular as a way for individuals and companies to help teach their followers and to build knowledge and performers. YouTube’s live streaming capabilities make this process extremely easy. There are a number of webinar services out there; however, none of the free programs can match the accessibility and capacity of YouTube.
Webinars help wholesale brokers to effectively demonstrate their level of knowledge and expertise to their agent. The broker can create a series of webinars that are designed to grow progressively more advanced — beginning with a single product line and eventually expanding out to cover multitudinous products.
There are a number of ways that interviews can be used to build an audience. You can use interviews to show the public the human side of your company. This can be accomplished by interviewing different employees, allowing them to share their different areas and levels of expertise. It gives your target base a look at the internal workings of your business, so that they will be able to understand what sets you apart from your competitors.
Highly Your Carriers
You can also use this platform to highlight the carriers that you use. This is a highly productive method for introducing your agents to the companies that actually underwrite the programs and products that they are selling. In these videos, you should discuss the carrier’s history with your company. You can also interview your liaison with your carrier to give your agents a close up perspective of how the carriers operate.
Start a Vlog
A Vlog is simply a video blog. It is a consistent flow of content in video form. The Vlog can be used in an exorbitant number of ways. Vlogging provides the opportunity to address and illuminate a number of issues and ideas. It can be used to discuss any changes that may be taking place in the industry. You can even use the blog as a method for sharing marketing and promotional ideas with agents that will help them grow their business, as well as help them increase their conversion rates. In fact, any content that has the capacity to enhance the earning potential of your agents will be greatly appreciated.
The awesome thing about a vlog is the fact that it provides a great deal of latitude as far as the content and the topics that can be discussed. In fact, as long as the content can be connected to the insurance industry and has value, it will work to help expand your exposure and reach.
There is no shortage of marketing methods that can be used on your YouTube channel to help build your business and improve your relationship with the agents that are currently selling your products and programs.